Marketing multinível: modelo de negócio sustentável

Abstract

The present study talks about the multilevel marketing business model - MLM, which is also known as network marketing, multilevel marketing is recognized as a business strategy for the distribution of goods and services, where the disclosure of products is given by the indication "mouth the mouth "made by autonomous disseminators. It was a research of bibliographic revision whose methodological trajectory covered was the one of descriptive readings. A multilevel marketing company is structured to sell products, used by consumers, and the compensation of distributors or resellers is derived mainly from direct sales and not from the mere recruitment of new members, in this way it is a sustainable business model. Different from financial pyramids that have the purpose of obtaining resources through the entry of new members, without the offering of products, thus making the financial pyramid an unsustainable business, if the recruitment of people ends the business