Use este identificador para citar ou linkar para este item: https://repositorio.unifaema.edu.br/jspui/handle/123456789/2243
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dc.contributorAnjos, Luana Vanessa André dos-
dc.contributor.advisor1Streit, Sharmila A. Favero-
dc.date.accessioned2019-05-08T17:48:31Z-
dc.date.available2019-05-08T17:48:31Z-
dc.date.issued2018-
dc.identifier.urihttp://repositorio.faema.edu.br:8000/jspui/handle/123456789/2243-
dc.descriptionMonografia apresentada ao curso de Administração da Faculdade de Educação e Meio Ambiente como requisito parcial à obtenção de créditos na disciplina Trabalho de Conclusão de Curso II Prof. Orientadora: Esp. Sharmila A. Favero Streitpt_BR
dc.description.abstractThe present study talks about the multilevel marketing business model - MLM, which is also known as network marketing, multilevel marketing is recognized as a business strategy for the distribution of goods and services, where the disclosure of products is given by the indication "mouth the mouth "made by autonomous disseminators. It was a research of bibliographic revision whose methodological trajectory covered was the one of descriptive readings. A multilevel marketing company is structured to sell products, used by consumers, and the compensation of distributors or resellers is derived mainly from direct sales and not from the mere recruitment of new members, in this way it is a sustainable business model. Different from financial pyramids that have the purpose of obtaining resources through the entry of new members, without the offering of products, thus making the financial pyramid an unsustainable business, if the recruitment of people ends the businesspt_BR
dc.description.sponsorshipFAEMApt_BR
dc.language.isoporpt_BR
dc.rightsinfo:eu-repo/semantics/openAccesspt_BR
dc.subjectMarketing multinívelpt_BR
dc.subjectPirâmide financeirapt_BR
dc.subjectModelo de negóciopt_BR
dc.titleMarketing multinível: modelo de negócio sustentávelpt_BR
dc.typeinfo:eu-repo/semantics/bachelorThesispt_BR
Aparece nas coleções:TCC - Administração de Empresas

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